Better with Age
Despite what the younger generations might like to believe, sex doesn’t stop at 60. This campaign is about throwing away the misconception that there is a use-by date on sexual pleasure and celebrating sex over 60. Empowering this age group with normalising adult toys and conversations around pleasure, the art direction and design aesthetic of the 60s and 70s familiar to our audience is a visual throwback to their heyday. This style is playful, joyous and celebratory, allowing us to play with typography and also ensuring our target market is represented in the duotone treated imagery.
We take the online brand Wild Secrets and take them offline to previously unexplored mediums like catalogue, OOH and press with supporting digital assets.
My role
Design Lead