NGV 2022 Rigg Design Prize
Our brief was to celebrate and elevate the value of Australian creativity. We created a conceptual online store, dubbed The Without Store, "selling” integral Australian inventions as products at the value they’ve brought to society. You may want to “buy” some wifi, used by 4.66 billion people around the world. Or perhaps IVF, responsible for 8 million babies born each year.
Visually we lent into the visual cues of the advertising industry, bold colour, clean headlines, value roundels as seen in infomercials. Then we offset with warped patterns that reflected the products themselves as well as the hypothetical nature of the fictional store. We even pushed this further by creating a custom vending machine, printing and packaging these products in real life.
The exhibition space includes a suite of campaign assets – including billboards, street posters, moving image, social media posts, website, and vending machine installation.
The Rigg Design Prize 2022 is on display from 7 October 2022 to 29 January 2023 at The Ian Potter Centre: NGV Australia at Fed Square, Melbourne, Australia.
My role:
Design Lead
Agency:
The Royals
Exhibit Photography by Melissa Butters
Rigg Design Prize Website
Without Store Website
PR