Email Welcome Journey
New Health and Beautycard customers have signed up for the scheme, but don’t fully understand the benefits. We wanted to engage Health and Beautycard club members who value the scheme, and feel that it’s giving them something of value in return.
The execution
Welcome to more: a new welcome journey of 11 emails were created. They served up personalised content and made it clear what benefits customers received from the club.
My role
Art direction, illustration and design.
The results
To be launched by Superdrug in 2019