Brand refresh, style guide, brand campaign
Tangerine is one of Australia’s fastest growing telecommunications brand that encapsulates simplicity. No jargon, no confusing plans just simple mobile and internet.
Tasked with refreshing their brand, mascot and a brand campaign this playful, design-led solution is all about visually simplicity. Clean lines, bold type and a restricted colour palette, the treatment leans into a slightly nostalgic feel. Peely the Tangerine brand mascot has been refreshed to be recognisable, friendly and ultra-adaptable.
Deliverables include a refresh logo suite, brand mascot development and illustration toolkit, brand guidelines, TVC animation assets, website refresh and OOH.
My role:
Design Lead, Illustrator
Agency:
The Royals
Tangerine website