Brand refresh, style guide
The Bradman foundation exists to promote and support the link between mental wellbeing and performance potential in young people. This is done by sharing inspiring stories of challenge and growth through the Bradman Museum, through our cricket and mental wellbeing programs and resources. The Bradman Foundation believes that 'best lives' come in all different shapes and sizes. It's about how you lead your life, more than how many runs you score.
The new brand identity is a visual representation of potential and being your best self, the asterisk or star is uneven and hand drawn as a nod to the human aspect of the Bradman foundation. You ‘star’ or ‘asterisk’ things on paper that mean something to you. We mark things that we love, or we want to highlight or maybe something we’ve achieved or ticked off. The upward movement of the line work purposely alludes to forward progressive momentum.
Our star icon works as a sign off, or star of approval that compliments the logo typography. Noto Sans Lao is a clean font with character, dynamic flicks at the end of certain characters add interest and personality for that human edge.
My role:
Design Lead
Agency:
The Royals