Vivo
Vivo is a health, wellness and recovery program offered to members of MLC Life Insurance
Being a highly competitive space, it was important to create a brand with cut-through and that strikes the right balance between health and wellness.
The meaning of Vivo is ‘living in the body’. The brand mark is designed to move, with the symmetry of the letterforms lending themselves to animation and fluidity. This logo is intended to be approachable, clean and trustworthy. The umbrella accent that sits around the ‘o’ is designed to represent care and support as well as energy and vigour.
This digital-fist brand was developed with close collaboration between The Royals agency and the MLC Team particularly in regards to the website work. Developers, writers, UX and design all worked together in an iterative workflow.
Touch points delivered for launch included a foundational design system including a digital brand style guide and shared components for the website via Figma. AA compliance, TOV, illustration and complete toolkit for the in-house design team to implement, iconography, animated explainer video, digital banners, brochure and image library.
My role
Design Lead
Illustrator
Art Direction
Website